Authenticity Reigns Supreme: The Desire Company Experiences Surge in Demand for Authentic Expert-Driven Content

Every year, Merriam-Webster analyzes page hits and popular searches to unveil the word that captures the collective conscious of the months past. Previous words of the year have included – Pandemic (2020), Vaccine (2021), and Gaslighting (2022). Last week, they announced that the spotlight of 2023 has been on “Authentic.”

“When ‘authentic’ is the word of the year, it's clear that brands need to work harder to ensure that the information they’re providing about the products they’re selling can be trusted,” said The Desire Company Co-Founder and CEO, Eric Sheinkop.

After a break-through year of explosive growth, we’ve cemented our position as the blue checkmark of product reviews. This propels us into a pivotal role to meet the growing demand for genuine, expert-driven product review content. This surge in demand, especially from Retail Media Networks, correlates with the Federal Trade Commission's heightened scrutiny of deceptive marketing practices. 

As the go-to expert review partner for major brands and retailers, we pride ourselves on a proven track record of helping brands uphold consumer trust. Our collaborations with experts – including Olympic athletes, top chefs, leading nutritionists, and celebrity makeup artists – span 72 product categories, resulting in over 4,000 videos for more than 80 brands. But it’s not just about providing reviews; it's about revolutionizing the retail landscape by prioritizing credible industry experts over traditional influencers.

“We’re the only provider of authentic expert product review videos. We stand as a reliable solution to the challenge presented by the proliferation of fake reviews," says Sheinkop. "By partnering brands with credible industry experts, The Desire Company helps shoppers to be informed, not influenced. Against the backdrop of updated FTC guidelines, brands and retailers are increasingly drawn to the unique expertise we provide – an authentic, effective, high quality product review solution.”

As we near 2024, we step into the new year with heightened enthusiasm. The Desire Company is poised to continue being the trusted source for genuine, expert-backed product reviews.

Here's to a more authentic future!