Lauren DeSalvo 5/30/24 Lauren DeSalvo 5/30/24

The Desire Company Secures $97M Valuation in Series B to Expand Expert-Driven Product Review Solution

A pioneer in expert product education, The Desire Company has concluded its Series B funding round, catapulting its valuation to $97 million. This funding infusion positions the company to capitalize on the escalating demand for authentic, expert-driven content, particularly from Retail Media Networks (RMNs) and is timely given the Federal Trade Commission’s heightened focus on transparent marketing practices.

5/30/23 5/30/23

How Desire Co.'s Expert Generated Content (XGC) is the Latest Innovation to Hit Retail Media Networks

New Chain Drug Review article explains how Desire Co.'s innovative solution is making a splash with Retail Media Networks.

4/17/23 4/17/23

The Desire Company Announces Panelists for "Diversity in Influencer Marketing: Unleashing the Power of Representation" Event

In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) - a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.

2/3/23 2/3/23

The Desire Company Founders Interviewed on Bootstrapping with Dylan Ratigan

10/3/22 10/3/22

Eric Sheinkop : As an Entrepreneur, I’m Completely Obsessed With the Idea of Creation

In a recent Bugy interview, Eric Sheinkop shares about his journey, best working habits, startup misconceptions, and tips for other entrepreneurs.

9/12/22 9/12/22

The End of the Influencer? Most Consumers Doubt Social Media Influencers Use the Products They Promote

Survey: Only 11% of Americans Believe Influencers Deliver Trustworthy Reviews, While a Majority of Americans (53%) Rely Most on Recommendations From Product Experts