How Desire Co.'s Expert Generated Content (XGC) is the Latest Innovation to Hit Retail Media Networks
New Chain Drug Review Article Highlights How Retailers Are Jumping at the Opportunity to Provide a Cost-Effective Way to Offer Expert-Generated Content
Retail media networks are constantly looking for innovative ways to engage with their customers and provide them with product education that they can trust. There is a growing need for reliable sources of information that can help guide purchase decisions and retailers are seizing the opportunity to provide a solution to their brands and ultimately their shoppers. This is where Expert Generated Content (XGC) comes in.
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"Fake reviews have been automated. We're automating real authentic expert recommendations for brands and retailers."
Eric Sheinkop, Co-Founder and CEO, The Desire Company
XGC takes the best of User Generated Content (UGC) and combines it with the added value of experts:
- Experts showcase the products they genuinely use and recommend based on their vast experience
- Retail Media Networks looking to provide trustworthy product education will greatly benefit from this solution
- Desire Co.'s XGC product education solution is a cost-effective way for retail media networks to provide their customers with access to expert-generated content
- Expert video recommendations have a 10% higher completion rate compared to other product videos
