The Desire Company Unveils New Retail RMEDI 360 Platform
Technology for Brands + Retailers to Seamlessly Integrate Expert Product Education Throughout The Shopper Experience
Consumer purchase confidence has become an essential factor in shaping buying decisions. Shoppers are increasingly exposed to a multitude of choices and sources of information, leading to heightened skepticism and a greater need for 3rd party validation in their decision-making process. According to research, the majority (51%) of shoppers say, all they need is an expert demo to be confident in their purchase. Consequently, companies are seeking innovative strategies to engage shoppers and educate them about their products, to build trust.
The Desire Company has been working with brands and retailers to provide shoppers with expert-driven video content that converts. When placed on Product Detail Pages (PDPs), brands have reported that our content has delivered a 13x conversion boost, 62% increase in time on-site and bigger average order sizes. And now we are enabling our partners to distribute this content throughout their digital ecosystem with the launch of our new platform.
The Retail RMEDI 360 platform offers access to a comprehensive suite of tools and seamless integration, streamlining the management and distribution of expert-driven video content. Our platform is designed to enable brands and retailers to more easily empower consumers with valuable information to make informed purchasing decisions.
You can now gain access to The Desire Company’s Community of experts in a whole new way. Easily collaborate with industry leaders who bring their specialized knowledge and experience to create authentic and impactful content for your brand.
Key features:
Centralized Video Management: Streamline your video management process with our platform. Easily view and organize all your Desire Co-produced videos and user-generated content (UGC) in one place. Effortlessly distribute and share videos as needed to maximize their reach and impact.
Content Integration Across Consumer Journey: Seamlessly embed expert-driven video content into every part of the consumer journey, from social media to product detail pages (PDP), email, and SMS for post-purchase engagement.
Shoppable & Interactive Videos: Take your videos to the next level with our interactive and shoppable video feature. Engage viewers, guide them through the buying process, and transform their experience into a seamless and enjoyable shopping journey
Shoppable QR Codes for In-Store Use: Generate unique shoppable QR codes, enriching the in-store experience by giving consumers access to expert product education content.
Distribution Tool: You can select the channels you would like to distribute your videos through – Youtube, social, programmatic, connected TV, and more.
Analytics Dashboard: Gain valuable insights into video performance, allowing clients to optimize their content strategy and drive engagement effectively.
With our advanced tech platform, you have the tools and capabilities to unlock the full potential of video content marketing.
