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Welcome to The Desire Company blog.
XGC is the New UGC
In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) - a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
Extending Inclusive Marketing Efforts Beyond Black History Month
Discover how brands are using inclusive marketing efforts to create equitable and welcoming environments beyond Black History Month.
#Deinfluencing Has Gone Viral
Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content - it's no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.
iHeart This Phone I’ve Never Used
Between 2019 and 2022, Google spent $4.6 million to promote the Google Pixel 4 phone using on-air radio talent from iHeartMedia and other radio networks, without ever giving them the phone. Find out what happened.
The Rise, Fall & Unlikely Rise Again of the QR Code
How the QR Code Came to Earn Its Place As a Valuable Marketing Tool and How Your Products Can Benefit
Younger Generations Are Less Trusting of Your Product Recommendations Than You Think
How to Build Trust Amongst Your Savviest Shoppers and Employ the Right Sources of Product Information to Help Them Make a Purchase
Influencers Can Create Short-term Brand Awareness But Experts Help Build Long-term Brand Loyalty
New Data Finds Consumers Are Skeptical and More Likely to Return Influencer-Recommended Products While Experts Earn Trust and Build Shopper Confidence
Trend Alert: Product uncertainty is fueling your shoppers’ bracketing behavior leading to even more returns
How brands and retailers can adapt to rising returns caused by shoppers buying with the intent to return.What if they could prevent returns from happening in the first place?
The Risk / Reward of Celebrity Co-Founders + Investors
Beyond Endorsements, How Companies + Celebrities Are Working Together In Deeper Ways Than Ever Before
The Rising Cost of Returns
Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business. What if they could prevent returns from happening in the first place?