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XGC is the New UGC

XGC is the New UGC

In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC)  - a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.

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#Deinfluencing Has Gone Viral

#Deinfluencing Has Gone Viral

Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content - it's no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.

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iHeart This Phone I’ve Never Used

iHeart This Phone I’ve Never Used

Between 2019 and 2022, Google spent $4.6 million to promote the Google Pixel 4 phone using on-air radio talent from iHeartMedia and other radio networks, without ever giving them the phone. Find out what happened.

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The Rising Cost of Returns

The Rising Cost of Returns

Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business. What if they could prevent returns from happening in the first place?

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