7/8/22 7/8/22

The Risk / Reward of Celebrity Co-Founders + Investors

Beyond Endorsements, How Companies + Celebrities Are Working Together In Deeper Ways Than Ever Before

7/1/22 7/1/22

The Rising Cost of Returns

Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business. What if they could prevent returns from happening in the first place?

5/12/22 5/12/22

4 Lessons Fyre Festival Taught Us About Influencer Marketing

5/12/22 5/12/22

Competing on Trust

Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes. Finding new ways to build and maintain customers’ trust and loyalty is an important way to differentiate and compete.