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News and more from The Desire Company.
The Desire Company Announces Panelists for "Diversity in Influencer Marketing: Unleashing the Power of Representation" Event
In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) - a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
Eric Sheinkop : As an Entrepreneur, I’m Completely Obsessed With the Idea of Creation
In a recent Bugy interview, Eric Sheinkop shares about his journey, best working habits, startup misconceptions, and tips for other entrepreneurs.
The End of the Influencer? Most Consumers Doubt Social Media Influencers Use the Products They Promote
Survey: Only 11% of Americans Believe Influencers Deliver Trustworthy Reviews, While a Majority of Americans (53%) Rely Most on Recommendations From Product Experts