Ergo Impact Experiences the Significant Impact of Desire Co. Videos
How The Desire Company’s expert review and how-to videos caused a 40% jump in conversions
OBJECTIVE:
Grounded in orthopedics and ergonomics, Ergo Impact uses design to bring wellness to the workplace. Their award-winning LeanRite™ Elite standing chair is the first of several planned innovations to encourage healthier lifestyles and physical, mental, and emotional well-being. Since they already partner with leaders in ergonomics, orthopedic medicine, research, and industrial design to create their tools – they are no stranger to tapping into an expert.
They reached out to The Desire Company to get matched with industry experts who could communicate the benefits of their products.
SOLUTION:
We paired Ergo Impact with several Desire Co. experts who truly value the perfect posture. Dr. David Odom (DPT, CSC) is known for treating talented people at the top of their game. He’s a physical therapist with experience working onsite for a professional men’s soccer team, broadway shows, musical productions, and concert tours. Michelle Adams is a seasoned acrobat who puts her body through the ringer on stage in front of thousands.
We featured David and Michelle in high quality, expert review videos to show how the LeanRite helps support and improve posture. Expert how-tos were created to demonstrate how easy it is to set up the product in anyone’s home or office.
Desire Co. videos were placed on the Ergo Impact home page and individual product pages.
“What’s even more impressive is this singular week that the Desire Co. videos were reinstated was the highest average conversion rate by week in the last year.”
RESULTS:
Ergo Impact saw a 40% sales increase after integrating our expert reviews on their eCommerce site. When they removed our videos for 60 days, sales dropped, only to spike again once the videos were reinstated.
