Koolaburra Taps Into An Expert to Showcase the Versatility of Their Boots
How The Desire Company’s expert videos achieved higher click rates than all of Koolaburra’s other content
OBJECTIVE:
Koolaburra wanted to leverage product review videos for both new and classic boot styles in order to clearly show potential customers the versatility of their footwear.
SOLUTION:
We paired Koolaburra with Katie Collins, a wardrobe stylist to A-list celebrities who has worked in TV and film. She draws upon decades of experience to create looks that thrive in all conditions. Katie dressed each boot with a few unique outfit ideas to show various ways the footwear could be styled.
Videos were placed on Koolaburra’s site, Amazon, and both paid and organic social.
“The Desire Company was very timely and thorough with all communications and kept deliverables according to schedule.””
RESULTS:
A post project survey revealed the brand believed we exceeded expectations while data shows increased click through rates which led to more sales.
