Neuro Study Concludes Desire Co. KitchenAid Video 3x Better Performance vs Other Videos
Thinking House Study Proves Not All Product Videos are Created Equal
ABOUT:
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. From the Stand Mixer to innovative appliances, KitchenAid designs with the maker in mind.
OBJECTIVE:
To provide objective, third party data that would demonstrate the value of their videos in a quantifiable way.
METHODOLOGY:
The study involved a sample of respondents who were shown two videos in a randomized order – a Desire Co. product recommendation video and a traditional brand advertisement.
The respondents were asked to rate their confidence in making an informed purchase decision on a 5-point scale.
The data was collected and analyzed using statistical methods to draw meaningful insights. The study employed a neuroscience-based approach to understand the impact of Desire Company videos on consumer purchase confidence, in collaboration with the Cleveland Avenue Thinking House.
To read more about the study, click here
300% higher Consumer Purchase Confidence
after viewing The Desire Company’s PUR video vs. a traditional advertisement