Neuro Study Concludes Desire Co. PUR Video 2x Better Performance vs Other Videos

Thinking House Study Proves Not All Product Videos are Created Equal

ABOUT:

PÜR beauty cosmetics provides high-performance good for your skin makeup and skincare products that help improve the appearance of your skin and empower women around the world to live an active, authentic and healthy life.

OBJECTIVE:

To provide objective, third party data that would demonstrate the value of their videos in a quantifiable way.

METHODOLOGY:

• The study involved a sample of respondents who were shown two videos in a randomized order –  a Desire Co. product recommendation video and a traditional brand advertisement. 
• The respondents were asked to rate their confidence in making an informed purchase decision on a 5-point scale.
• The data was collected and analyzed using statistical methods to draw meaningful insights. The study employed a neuroscience-based approach to understand the impact of Desire Company videos on consumer purchase confidence, in collaboration with the Cleveland Avenue Thinking House.
• To read more about the study, click here.

RESULTS:

200% higher Consumer Purchase Confidence after viewing The Desire Company’s PUR video vs. a traditional advertisement